Web 2.0 Marketing for Lawyers – Web 2.0 Marketing Packages
The Internet now provides us the ability to share information using Web 2.0 or Social Media. As business owners and marketers we can embrace these web technologies to further promote services on the Internet to a much larger audience. Never before has there been such an opportunity for attorneys to interact with prospective clients and colleagues online in such an engaging way.
Taking advantage of these technologies is increasingly more important as search engines continue to recognize and value social content. To help our clients proactively engage in this interactive online media, we now offer social media marketing services.
Our approach is to build a social media marketing campaign based on specific practice areas. The more specific you specify the practice area, the better the results. For example: “Indiana Personal Injury Attorney” is broader and more competitive than “Indiana Motorcycle Accident Attorney”.
Below are some packages we offer. If you are interested in capturing more of an audience online and further promoting you existing website, consider the following social media marketing or Web 2.0 marketing packages.
Here’s what we provide:
| Service Description |
Basic |
Premium |
| Creation of accounts and content pages (web properties) on popular social media websites. (example: Blogger.com, Weebly.com, Squidoo, etc.) |
6 sites/web properties |
12 sites/web properties |
| Creation of 300px x 300px web banner advertisement to be used on each social media site. Where possible, the image will link to your firms main website. Image will be tagged with your targeted practice area as a key phrase, so that it will eventually be indexed by search engine images directory. |
X |
X |
| Creation of slideshow images video for placement on Web 2.0 properties. Each video will be uploaded to YouTube, along with other video sites, tagged with your target practice area keywords so that they show up on video searches. |
X |
X |
| 300-400 Word unique article written about your practice area topic and posted on each social media website. Article will include call to action and link back to your firm’s main website. |
X |
X |
| RSS Feed submission for each web property to RSS syndication directories for each web property. |
X |
X |
| Ping of content pages for each web property to 90 ping sites for pickup by directories. |
X |
X |
| Ping of RSS feed for each web property to 90 ping sites for pickup by directories. |
X |
X |
| Link from each web property to your law firm’s main site and/or practice area landing page. |
X |
X |
| Submission of web properties to 1,000 web directories where possible. |
- |
X |
| Search engine friendly domain name for Blogger.com and Wordpress.com web properties |
- |
X |
| Excel report with account information for each web property, status and notes for easy tracking and future editing of content |
X |
X |
| Social bookmarks for each web property |
X |
X |
| PRICE: |
$650 one-time fee |
$975 one-time fee |
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X |
X |