A blog is simply a publishing platform that allows a lawyer or anyone wanting to publish content online a means to share information, comments, tips, ideas, etc. on the web. Blogs provide a unique opportunity to get in front of potential clients.   When you publish a blog post, that content is “pushed” out to the Internet and other websites through the use of RSS/XML feeds. These feeds are picked up by sites that syndication content, by search engines, by other bloggers and by blog aggregators.  This greatly extends your reach beyond just a website/blog.

Each time you submit a post, you are also inviting the search engines to “pick up” that content in real time.   Unlike search engine spiders that may crawl a website a few times a month, an RSS feed submits to a search engine immediately. In our experience, blog posts are often picked up within hours!

Blogging is not for the lazy, however.  Maintaining a blog requires constant updating, adding and monitoring of content.  If you can’t commit to a blog post each week, don’t bother.   If you can, the rewards can be great!

Trumpet Marketing offers state of the art blog solutions.

Blog Setup & Implementation.
We will set up your blog for you. We work with a number of blog applications such as Typepad and Wordpress.  We set up a domain name and blog for you and have you blogging in no time! We can assist with the installation of the blog, integration with your domain name, installing a blog template and necessary plugins required to get the most out of your blog application.

Custom Blog Design
In many cases, a lawyer wishes to extend his corporate brand and identity to his blog.   Or he/she may want a custom design.  Trumpet Marketing understands the underlying technologies of these blog applications and can work with you to design a blog that portrays your professional brand.
Regardless of your commitment to blogging, Trumpet Marketing can

• consult you on a blog marketing strategy;
• create your blog;
• write blog content;
• or promote your existing lawyer blog

Contact Trumpet Marketing and let us help with your blog marketing strategy.