Content is the fuel for websites.  

Effective website content will establish your law firm’s credibility, which in turns entices a potential client to pick up the phone or fill out your intake form. Content should be engaging and provide some level of value or education to your visitors.  At the same time, content needs to be concise and to-the-point.  

In our experience with writing website copy for lawyers, we’ve found that practice area content should follow the following framework:

1. Identify the common problem or example situation.
2. Assure the visitor that there is a solution to that problem.
3. State why your firm is the best choice to assist with the problem.
4. Invite the visitor to contact you to discuss further.

The content should not be overwhelming and it should be written in a plain speaking voice, avoiding too much legal jargon. 

Some great ideas for valuable website content include:

• Frequently asked Questions
• Top 10 lists  (for example:  Top 10 things NOT to do if you’ve been pulled over for drunk driving)
• Step by Step Guides ( for example: What steps should you take after being involved in an automobile accident?)
• Check Lists
   

From a search engine marketing standpoint, good content goes much further than just keeping visitors on your site or convincing them to call you.   If your website’s content is great, others will link to it!  Inbound links are always good …especially ones that are from content and sites relevant to yours.  Another reason why content is good for search engine marketing is because search engines will reward web pages that provide good  content with better rankings.  

Trumpet Marketing provides exceptional website content services to lawyers and law firms.  As part of our process we gain an understanding of exactly what audience you want to attract as well as what you want to gain from those visitors.  

If your firm is looking for professional content writing services for website content, contact us. 

We’d love to help!