Law Firm Search Engine Optimization
Did you know that 90% website traffic is directed by search engines? That means that most people go to their favorite search engine, such as Google, Yahoo, MSN to find a lawyer web. Logically, those listings in the top 10 rankings get most visitors… and ultimately, the most business! If you are promoting law firm online, you’re probably losing a lot of business if you are not in at least the top search engine results!
Search engines frequently change the way they determine website ranking. Positioning within most search engines is based on an ever-changing number of factors. Trumpet Marketing’s team of search engine marketing experts are constantly reviewing, investigating and researching the best, most ethical ways to promote sites on the Internet. If your site is not currently ranked in the top 10 on the major search engines we can help you get there!
At Trumpet Marketing, we’ve been promoting legal websites for over twelve years. We’ve watched the Internet and search engines grow and evolve. If there is one thing we learned, it’s that it never stays the same. The internet is constantly changing and the way we do business online has to constantly change and evolve to align with the ever-changing landscape.
When hiring Trumpet marketing for law firm search engine optimization you benefit from years of experience and an in-depth knowledge of marketing online.
Our law firm search engine optimization services include, but are not limited to the following:
Keyword Research and Recommendation
We take a core set of keywords that are obvious target keywords for your business. From this list we conduct keyword research to identify similar or related keywords and phrases. Our research also identifies how many searches each keyword or phrase actually receives in a month as well as the number of resulting websites. We review your current website to identify areas for improvement. Based on our findings, we perform basic optimization to insure that your website is search engine friendly. This includes basic content optimization, optimized title and meta tags, optimized header tags and effective use of image “alt” tags.ALT, Title & Meta Tag Optimization
There are certain html tags that search engines use to help qualify a web page. These tags include the meta tags – the keywords and descriptions tags, the image “alt” tags (or alternative text) tags and the “title” tag of a web page. We will optimize all tags within your website to ensure it maximum search engine friendliness.Content Optimization
With our basic content optimization service, we will wordsmith and optimize existing content for overall search engine friendliness. We may recommend advanced content creation in many cases.Search Engine Sitemaps
Search engines look to the robot.txt files for direction when crawling your website. One of the items they look for are XML sitemaps. XML sitemaps follow a specific standard protocol established by the search engines. It allows a website owner to direct the search engines to pages within the website which need to be indexed. It’s an essential tool for medium to large website to help ensure that all necessary pages are crawled and indexed.Link Structure and Architecture Analysis
Many web technologies, such as Flash and JavaScript, might seem user friendly and aesthetically pleasing, but might not be the best technologies for search engines spiders. Your web page URLs should also be friendly for both users and the search engine spiders. With our link structure and website architecture analysis, we evaluate the effectiveness of your website’s architecture, navigation and link structure and make recommendations to achieve maximum friendliness from both the users and the search engines view.Competitive Research
We identify the top 10 local competitors online for the practice areas you target. We analyze their search engine marketing strategy and consult with you on how best to position your firm competitively against those competitors.Monthly Tracking and Ranking Reports
We provide monthly search engine ranking and incoming link reports for targeted keywords and phrases. Comparative reports are generated to effectively monitor the results of our efforts from month to month.Search Engine Friendly Content Creation
Through effective use of website analytics, we monitor the traffic activity for your website. Through our online tracking we can determine which web pages users are viewing, which search terms are leading them to your website, number of visitors and how long they hang out on your website.Link Building
Inbound links are one of the most important factors that determine how your website performs in search engine rankings. The more relevant and quality inbound links your website or blog has, the better it will rank. To achieve this “link popularity” we help generate links to your website from others. Our basic building services include business directory submissions, link exchanges and search engine submissions.Ongoing Ranking Reports & Website Analysis
Search Engine Marketing is an ongoing task. Many website positions are here today, gone tomorrow. We work to ensure this doesn’t happen to you. It’s important to continually monitor and analyze how your website is performing. We provide monthly search engine ranking and incoming link reports for targeted practice area keywords and phrases. Comparative reports are generated to effectively monitor the results of our efforts from month to month. This ongoing website analysis helps to determine what alternative SEO methods should be employed and what tweaks can be done to further improve positioning.
Ethical Search Engine Optimization.
Beware of “opportunist” offering the world in search engine rankings. Typically these are schemes that can actually hurt your positioning on the Internet long term or even get you banned! Trumpet Marketing Group offers ONLY ethical services designed to achieve the best overall long-term results. We understand that your business is your livelihood and would not do anything to compromise it.
Law firm search engine optimization is necessary to get business from the web. No one or two of these services will achieve the desired results. It’s when all these services are combined in a proven fashion, that you achieve results.
Trumpet Marketing Group has helped many law firms get their websites ranking for their targeted practice areas. Unlike many other law firm search engine marketing providers, we don’t just focus on a few keywords and phrases! Instead we focus on practice areas or practice centers and all combinations of keywords and phrases that make up that practice area.
Trumpet Marketing understands what is necessary to get more business from the web
and WE AIM TO GET YOU RESULTS!!!