An effective way to attract qualified visitors is to market to a specific practice area. Sometimes it’s necessary to “break-out” a practice and put emphasis in that area in order to attract cases from the Internet. In the industry, this has been dubbed as “niche” marketing.
There are a number of ways to approach Practice Area marketing. The first is to create “practice centers” within your website that focus on a particular practice area with a collection of content centered and targeted on that practice area.
Another trend, and one we’ve seen considerable results with, is creating a practice area specific website. These websites typically support you as an expert in that field of practice. All content is subject-centric which makes your practice area website more “authoritative”. When the content is focused on a particular topic, the site itself tends to perform better with the search engines and resulting traffic tends to be more qualified.
Trumpet Marketing can work with you to determine a Practice Area marketing strategy that is best for your firm. We look at factors such as expertise, experience, competitiveness and potential content to help drive your practice area strategy. We’ve helped many law firms increase their traffic through practice area marketing.
Contact us today to learn how we can help you.