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Law Firm SEO Packages & Pricing
The legal industry is quite competitive. A law firm can spend thousands each month on a pay per click traffic without seeing justifiable ROI. Legal search terms are among the most competitive on the Internet with some keyword ads selling for over $50 per click!
Since Pay Per Click advertising can dramatically cut into your firm's bottom line, it is important to develop a strategy to position your law firm's practice within the the top natural or organic search results. This is accomplished by implementing a number of techniques and services.
Trumpet Marketing Group has helped our clients achieve top ranking positions for targeted practice areas. Our proven, ethical techniques have helped law firms place in the top 10 of Google and Yahoo results. We can help you, too!
We can analyze your firm's website and put together a custom search engine promotion strategy or you can choose from our packaged solutions below!
| SERVICE |
StarterSEM |
ProSEM |
PreimumSEM |
ExtremeSEM |
| Initial Ranking Report |
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| We conduct initial research to determine where your site is currently ranking in major search engines such as Google, Yahoo & MSN. Our findings are presented to you in a professional ranking report. |
| Keyword Research and Recommendation |
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| We take a core set of keywords that are obvious target keywords for your practice areas. From this list we conduct keyword research to identify similar or related keywords and phrases. Our research also identifies how many searches each keyword or phrase actually receives in a month as well as the number of resulting websites. |
| Website Analysis & Optimization |
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| We review your current website to identify areas for improvement. Based on our findings, we perform basic optimization to insure the website is search engine friendly. This includes basic content optimization, optimized title and meta tags, optimized header tags and effective use of image “alt” tags. |
| ALT, Title & Meta Tag Optimization |
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| There are certain tags search engines use to help qualify a web page. These tags include the meta tags – the keywords and descriptions tags, the image “alt” tags (or alternative text) tags and the “title” tag of a web page. We will optimize all tags within your website to ensure it maximum search engine friendliness. |
| Content Optimization |
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| With our basic content optimization service, we will wordsmith and optimize existing content for overall search engine friendliness. We may recommend advanced content creation in many cases. |
| Search Engine Sitemaps |
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| Search engines look to the robot.txt files for direction when crawling your website. One of the items they look for are XML sitemaps. XML sitemaps follow a specific standard protocol established by the search engines. It allows a website owner to direct the search engines to pages within the website which need to be indexed. It’s an essential tool for medium to large website to help ensure that all necessary pages are crawled and indexed. |
| Create / Optimize robot.txt File |
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| We create or update your website’s robot.txt file that instructs search engines on how to crawl and index your website. |
| Link Structure and Architecture Analysis |
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| Many web technologies, such as Flash and JavaScript, might seem user friendly and aesthetically pleasing, but might not bee the best technologies for search engines spiders. Your web page URLs should also be friendly for both users and the search engine spiders. With our link structure and website architecture analysis, we evaluate the effectiveness of your website’s architecture, navigation and link structure and make recommendations to achieve maximum friendliness from both the users and the search engines view. |
| Competitive Research |
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| We identify the top 10 local competitors online for the practice areas you target. We analyze their search engine marketing strategy and consult with you on how best to position your firm competitively against those competitors. |
| Monthly Tracking and Ranking Reports |
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| We provide monthly search engine ranking and incoming link reports for targeted keywords and phrases. Comparative reports are generated to effectively monitor the results of our efforts from month to month. |
| Search Engine Marketing Progress Tracking |
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| You law firm will be given a secure password protected website for tracking the status of your SEO campaigns. |
| Search Engine Friendly Content Creation |
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| Through effective use of website analytics, we monitor the traffic activity for your website. Through our online tracking we can determine which web pages users are viewing, which search terms are leading them to your website, number of visitors and how long they hang out on your website. |
| Advanced Keyword Research & Analysis |
optional |
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| Over an above our standard keyword research analysis, we can determine which keywords are most searched, how many searches they receive, how competitive the keyword might be, how many firms are advertising for those keywords and how much competitors are paying in Pay Per Click campaigns to target those keywords. Our advanced reports identify the overall effectiveness of a keyword/phrase. |
| Ongoing Link Development |
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| Link popularity is one of the most important factors that determine how “popular” your website is. The more popular your website or blog is, the better it will rank. To achieve link popularity we help generate links to your website from others. Our basic building services include directory submissions, link exchanges and search engine submissions. |
| RSS and ATOM Feeds |
optional |
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| We create XML feeds for your website so that your website or blog topics can be syndicated on the web. RSS feeds breed link popularity and are often picked up by social networks and bloggers. |
| Creative Link Building |
optional |
optional |
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| Over and above the standard methods for generating inbound links to your website, we offer creative services for achieving even more quality one-way links. We continuously follow the latest SEO industry trends for link building and apply those methods to our link building services to our clients. Some creative link building methods include RSS syndication, social networking and social bookmarking. These unconventional link building approaches usually generate more valuable incoming links since they tend to be generated from authoritative type websites or blogs. |
| Advanced Ranking Reports & Website Analysis |
optional |
optional |
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| Search Engine Marketing is an ongoing task. Many website positions are here today, gone tomorrow. We work to ensure this doesn’t happen to you. It’s important to continually monitor and analyze how your website is performing. In addition to our standard website analysis and reporting, we offer an advanced solution that digs deeper into your search engine rankings and website analysis to determine what alternative SEO methods should be employed and what tweaks can be done to further improve positioning. |
| Advanced Competitive Analysis |
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optional |
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| Know your top competitors. With our advanced competitive analysis, we offer monthly competitive research and reporting. We identify top five competitors for your targeted market and analyze their keyword strategy, linking strategy, PPC activity and Page Ranks. Comprehensive competitive analysis can help continuously position your firm above the competition on the web! |
| Yahoo! Directory Submission |
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| An express submission in the Yahoo! directory is a great way to quickly boost your website promotion. Yahoo’s expedited review service can get your website indexed in as little as seven days! |
| LawyerFinder LegalPracticePages ($695 value) annual membership |
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| LawyerFinder.com offers a number of ways to promote your law firm’s practice areas. The LegalPracticePages feature allows you to promote your law firm for an unlimited number of practice areas within a single state. Additionally, individual practice pages can offer up to ten dedicated pages within the site to effectively market your law firm practice areas. All LegalPracticePages are “fed” to the search engines offering ultimate visibility for your firm. |
| Custom SEO Website Design / ReDesign w/Content Management System |
optional |
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| Don’t have a website? Need a re-design? We build quality custom website designs complete with a Content Management System that allows you to build and maintain search engine friendly web pages within your website! |
| Blog Creation & Optimization |
optional |
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| A blog can help dramatically boost your brand on the website. An effectively promoted blog can help establish you or your firm as an expert in your field and build credibility to your practice! |
| Pay Per Click Planning, Strategy & Management |
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| Typically we focus on achieving organic or natural search engine positions. We believe this is the most cost effective way to promote your firm. However, in some cases, we do recommend Pay Per Click positions to complement an overall SEO campaign. |
| Search Engine Submissions |
50 |
100 |
150 |
150 |
| General semi-automatic and manual submissions to search engines. Includes some major search engines. Occasionally, we recommend paid search engine submissions if we determine unique value to your practice. |
| Directory Submissions |
100 |
500 |
1000 |
1000 |
| Manual submission to your website to free website directories. Websites are submitted to the appropriate categories. In some cases we recommend taking advantage of paid directory submissions if the Search Engine Rank warrants it. |
| Number of Pages Optimized |
25 |
35 |
50 |
100+ |
| We optimize the specified number of pages within your law firm website. This includes, but may not be limited to, practice pages, attorney profiles and unique content pages. |
| Number of Targeted Keywords |
15 |
25 |
35 |
100+ |
| From the initial keyword and competitive research, we work with you to identify a targeted number of keywords and phrases for which we channel search engine marketing efforts. |
| Plan Term / Payment Schedule |
$1500 up front
$500/month for 3 months
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$3000 up front
$1000/month for 3 months
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$4500 up front
$1500/month for 3 months |
Contact us for pricing |
| Typically we require an up-front deposit and a monthly retainer to cover on-going tasks. Typically, the bulk of the SEO work is done upfront and the monthly fees cover maintenance and advanced or ongoing tasks. |
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Contact Us for a Free Consultation!
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