This post is about monitoring links into your law firm website and why it’s important to make sure you optimize those links.

Another website is linking to your law firm’s website. Great, but is that link giving you the most SEO benefit on the Internet? Here’s how to make sure you’re getting the most from inbound links.

• Make sure they use relevant keyword phrase or phrases to link to your website. For example, if you practice criminal law and you have linking coming into your website, you stand to benefit from a link that states “DUI Lawyer” as opposed to “Your Law Firm Name”.
• Just as important is WHERE the link goes to. You should attempt to achieve links into other pages within your website. Using the example above, the term “DUI Lawyer” will perform better if it links to your DUI practice area page within the site.
• Finally, just as I alluded to in number 2, you should not strive to get links only to your home page. Rather, get links to other pages within your website.

How do I know who links to your law firm website?

1. Analytics. A great starting point for learning who links to you is to review your website’s log or analytics. Most analytic tools will tell you where your traffic is coming from. The links that are providing the most value will also be the ones that are sending you traffic.
2. Who links to me? . These guys ask you to paste a link on your website. Then when you click on the link from your website, it tells you how many other sites link to you as seen by Google, Yahoo, MSN and other search engines.
3. Link Popularity Tool – AddMe This a quick tool that will give you an idea of how many inbound links your site has.

Link Building is an important part of law firm search engine optimization. If your firm would like help with building links into your firm’s website, contact us. We have a link building package we can offer or we can create a custom link building campaign for your firm’s website.

-posted by LegalMarketingPros.com