The basics of search engine optimization remain the same as always.

1. Great Content
2. Search Engine Friendly Site Structure
3. Site Popularity (inbound links)

Simply, that’s what it takes to show up.

But to compete, you must also effectively implement interactive Web 2.0 marketing into the mix. This includes blogging, social networking, social bookmarking and content sharing. Those lawyers who take the initiative to learn how to actively contribute online will be the ones who excel in the search engines.

In 2009, we have included some level of interactive social marketing in all of our attorney website and Internet marketing campaigns. If you need assistance with taking your law firm marketing strategy to the next level with social media marketing, LegalMarketingPros.com can help!